Should Your Readers Laugh, be Inspired, Informed or Sad?

The skill of writing is to create a context in which other people can think. ~Edwin Schlossberg

Purpose with Passion: The Little Things We Do Can Make a Difference. “The simplicity of sharing food with someone can make all the difference in the world to them.  We ate homemade buttermilk pancakes together every Sunday because it gave my dying sister a feeling of joy and comfort”.

What is your purpose? Why are you writing your story? The purpose or idea for your next written piece is whatever your imagination can create. So, before your pen hits the paper or your fingers glide across the keyboard, know the reason for your message.

The reason is the most important component of your article, story, blog or social media post. A great purpose can inform, provoke laughter or tears, encourage personal growth or help readers to see other possibilities.

I’ve put together some tips and examples to help give you a start with whatever it is you want to write. Print or save these so each time you start writing, you’ll have examples to help you stay on track.

First Tip: To help you with the creation of your purpose, consider what you want to write before you begin. If jotting down ideas on paper works for you, go for it. Because of the chance that you might forget what you want to say, do what I do, use your cell phone recording function. Begin with a title that lets your audience know what they are about to read.  Start with a title written as a question, or you can make it amusing and interesting to create impact:

Title Example: “Contain Yourself” (how to create a container garden) or “Is Your Garden Begging for Help?” or something like “Moment by Moment” (how to stay focused in the present) or “Do You Truly Stop and Smell the Roses?”

Second Tip:  Begin with an inspired quote, followed by a supporting statement, draw your readers in with content that flows from the title. This will help develop the clarity of  your purpose.  You can make an instant impact by starting your first paragraph so the reader is involved the minute they begin reading for example:

Example: “My green thumb came only as a result of the mistakes I made while learning to see things from the plant’s point of view, H. Fred Ale.” or ““It’s not what’s happening to you now or what has happened in your past that determines who you become. Rather, it’s your decisions about what to focus on, what things mean to you, and what you’re going to do about them that will determine your ultimate destiny.” Tony Robbins

Third Tip. Create a framework. Write so your message leads the reader through your story.  Keep flow in mind, in other words move your reader through your entire message.

Example: “After you’ve gotten home with all of the plants you want to surround yourself with, gather your supplies; it is time to create.” or “Being in the now not only means to focus on what is going on around you, it also means that you notice details so you really feel present.”

Fourth Tip. Keep your sentences concise and paragraphs short.  Especially with the high ”click off” rate when your piece is too long, your content not only has to remain concise, it should have pizzazz. Including something like a short joke, a personal anecdote or a profound statement that relates to your message, works beautifully.

Example: “Most of my first container garden died within six months of being planted” or “Being in the moment means that when you’ve been driving for an hour, you are aware of the specifics of the trip and how you arrived at your destination.

Fifth Tip: Your purpose should help to connect readers with the situation that you’re message is about.  You want your audience to relate with what you’re writing about and make a decision to either read to the end or take action.

Example: “My approach to container gardening is to capture people’s imagination by creating a colorful and beautiful pictorial that will create an unforgettable first impression.” or “When I want to stay in the here and now, I pull out my camera and take pictures to capture the moment.”

Sixth Tip. Your purpose must also persuade.  What do you want your reader to do once they’ve read your message?  No matter what you’re writing, the purpose of your message is going to convince your reader to take some form of action.  Determine your intention and then write with passion and simplicity.

Example: “I can help you decide which plants to buy, the size of the pots and vessels you’ll need to create a lovely and easy to manage container garden.” “Staying in the now is giving yourself the gift of living in the moment, let me help you accomplish that by giving you the present of a lifetime!

No matter the platform (blog, article, marketing material, email or general correspondence), keep your reader engaged and wanting more by clearly expressing your reason for your written material. Write it with warmth, humor, sincerity and authenticity and your audience will be back for more.

When you speak, your words echo only across the room. But when you write, your words echo down the ages. –Bud Gardner

This entry was posted in Being an Entrepreneur, Business, Writing. Bookmark the permalink.

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