For people like me, having our own website has given many the opportunity to create a home-based business that gives us the chance to live the life of our dreams. We can easily offer services or products, helpful information and personal testimonials, etc., just as larger businesses do. Websites have forever changed people’s lives and the way business is done.
I remember when I was young, if we needed to locate a service of any kind my mom had to make lots of phone calls, set up appointments with all of them to make an informed choice. She could only hope she chose the best service for her needs. Now there are websites like Angies List, Consumer Reports Online, CNET Product Reviews, the list is endless.
If we wanted to make a purchase back then we had to get into our car, drive to a business sometimes through extreme weather conditions, adding to the environmental burden. Do we get a babysitter or should we bring the entire family? God forbid if a return had to be made, we had to gather the merchandise and get everyone out to the car and trudge back to the store. We had to stand in line and wait; making the process exhausting and time consuming. Websites and the internet have unquestionably changed all of that.
In 1993, Tim Berners-Lee changed the face of business by offering the World Wide Web as a free gateway to anyone who wanted to use it. Today, by having a website business owners not only have the entire world available to offer their goods to, they can create a welcoming, easy and friendly way to help current and potential customers in a variety of ways. Their website can display current and new services in real time, post merchandise offerings, endorsements, etc. Most importantly, websites provide stress-free access to purchase and return anything from the comfort of wherever a customer happens to be.
Familiarity, a level of trust and loyalty between the business owner, their staff and a customer used to be only dependent upon face to face contact. A great deal of expense was invested by a business owner in magazine or newspaper ads and television time, if they could afford it, to gain visibility for their business. If not, they could only hope that people walking by would come through their doors.
Now, business owners can combine their efforts by purchasing a website and utilize the beauty, personalization, colors and design created for just for them as an electronic storefront. Doors are open 24/7 and it’s a place that welcomes people in to peruse at their leisure. They can get to know the business owner and what is being offered without the pressure and limitations that only being in a physical location brings. A business owner can use their website to offer anything from free gifts to useable resources to anyone interested, and change them whenever they choose to keep their business fresh and interesting.
A website is an ideal way to connect personally with current and potential clients for several reasons. The first being they get to know who you are, what your background is, whether you’re reliable, stable and if you’re trustworthy. It is a perfect way to find out if you are an ideal match for them since websites by their unique design and content create a perfect way to draw only the right customers to you, an awesome concept. Rather than doing business the way it was with just anyone and everyone, both the client and business owner have a chance through a well-designed website to create a connection that can lead to a long-term relationship, without ever having to meet in person.
If you don’t have a website and need one, one website type that I have managed myself is by Joomla (http://www.joomla.org/). It is one of the most popular open source web design sources available, and it is fairly easy to create. There is also the easy to use and user friendly WordPress (http://wordpress.org/). I had very little blog experience when I came across WordPress and have been able to easily modify and create my blog with little experience. Creating a website would be just as simple and there are some talented guys out there (http://johnspencerellis.com/how-to-make-a-cool-wordpress-website-for-your-fitness-and-coaching-business/ who can upgrade your WordPress blog or website for a nominal fee. The link above indicates “websites for your fitness or coaching business”, however Scotty does websites for any business type.